All your procurement and distribution needs in one integrated platform. It’s easier with Tradeling.

H.H. Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of DIEZA

"Tradeling is all about opportunities. We are investing in the future of our people. The brilliant ecosystem approach will create layers of growth that build on top of the existing economic structures"

Board of Directors

H.E. Dr Mohammed Al Zarooni, Executive Chairman of DIEZA

"The innovative model of Tradeling will help transform the future of global supply chains, boosting growth and prosperity in the MENA trade industry while driving operational efficiencies"

Our vision

To transform the B2B landscape in the MENA region, by creating a unified platform that seamlessly connects business buyers and sellers from around the world. To simplify and streamline the procurement process, empowering businesses to purchase with confidence and ease, saving both time and money.

Who we are

Tradeling stands as the MENA region’s leading and most extensive business-to-business marketplace, dedicated to streamlining the purchasing process for both buyers and sellers. We are at the forefront of shaping the B2B landscape, supporting both large and small corporations in their business growth.

What we do

We are committed to optimising business procurement by connecting international suppliers with MENA region buyers. Tradeling empowers both buyers and sellers to improve their business operations through tailored product offerings and customised tools, enhancing efficiency and effectiveness.
Registered Buyers
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Registered Sellers
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SKUs
0 m+
Growing Categories
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Message from Our Group CEO

Tradeling is MENA’s largest B2B platform and ecosystem for customers and brands in the region. Tradeling provides an unparalleled go to market in the region for global brands while leveraging our platform to empower businesses of all sizes to succeed.

Alastair Croker

CEO of Tradeling Group

Empowering Success

Senior Management Team of Tradeling Group

Sandeep Narayanan

SVP - Commercial

Asad Naqvi

VP of Commercial

Ashok Kumar

Director of Operations & Supply Chain

Safvan Vali

Director of Marketing

Vikram Sridhar

Director of Product & Design

Carolina Cifuentes

Head of People & Culture

2019
Founded

A part of Government's "Dubai 10X" program.

2020
Marketplace

MENA’s new B2B Marketplace
goes live.

2021
Milestone Launches

Buyer App release 
& launch of Tradeling Fulfillment Center.

2022
Product Assortment

Reached 1 million unique items across 14 categories.

2023
RFQ & Credit Finance

Introduced RFQ/Negotiations & Credit Finance.

2024
Significant Growth

250K+ registered users with an inventory of over 6.5+ million items.

Everything you need in one B2B integrated platform. It's easier with Tradeling

We are committed to resolving the pain points encountered in procurement and supply chain operations.

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